Effective Date: August 3, 2026
Gut Check Books (“Gut Check Books,” “we,” “our,” or “us“) values your privacy and is committed to protecting the personal information you provide while visiting GutCheckBooks.com. This Privacy Policy explains what information we collect, how we use it, how we protect it, and the choices you have regarding your personal information.
By accessing or using this Website, you agree to the practices described in this Privacy Policy.
Gut Check Books is a Michigan-based publisher and online retailer specializing in children’s books and educational products. Our Website is intended for parents, guardians, educators, librarians, gift purchasers, and other adults purchasing products for children.
We collect information that you voluntarily provide as well as information automatically collected through your use of our Website.
Depending on how you interact with our Website, we may collect:
Purchases made through our Website are processed through secure third-party payment providers.
We do not store your complete credit card or debit card numbers on our servers.
Our payment processors may collect payment information necessary to complete transactions and prevent fraud. Their handling of your information is governed by their own privacy policies.
When you visit our Website, we may automatically collect:
We use cookies and similar technologies to improve your experience.
Cookies help us:
You may disable cookies through your browser settings. Some Website functionality may be limited if cookies are disabled.
We may use analytics and marketing technologies including:
These technologies help us understand visitor behavior, improve our Website, and measure the effectiveness of marketing campaigns.
You may manage certain advertising preferences through your browser or applicable advertising platform settings.
We use your information to:
If you subscribe to our newsletter or make a purchase, we may send:
You may unsubscribe from promotional emails at any time using the unsubscribe link included in each email.
Please note that transactional emails relating to purchases will continue to be sent as necessary.
We respect your privacy.
Gut Check Books does not sell your personal information.
We may share information only with trusted service providers that help us operate our business, including:
These third parties may use your information only to perform services on our behalf.
We may also disclose information if required by law or to protect our legal rights.
Our books are written for children; however, our Website is intended for adults who purchase books for children.
We do not knowingly collect personal information directly from children under the age of 13.
Children should not:
without parental supervision.
If we become aware that personal information has been collected directly from a child under 13 without appropriate parental consent, we will promptly delete that information.
Parents or guardians who believe their child has submitted personal information should contact us immediately.
Gut Check Books recognizes the importance of protecting the privacy of our customers’ reading and purchasing choices.
As required by applicable Michigan law, we are committed to safeguarding information relating to the purchase of books and other written materials. We do not disclose information concerning a customer’s purchases except as necessary to fulfill orders, provide requested services, comply with applicable law, or with the customer’s consent.
California residents may have rights under the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), including the right to:
Gut Check Books does not sell personal information.
California residents may contact us to exercise applicable rights.
If you access our Website from outside the United States, your information may be transferred to and processed in the United States.
Where applicable, individuals may have rights under the General Data Protection Regulation (GDPR), including rights to access, correct, erase, or restrict processing of personal information.
Requests may be submitted using our contact information below.
We retain personal information only for as long as reasonably necessary to:
We use commercially reasonable administrative, technical, and physical safeguards to protect personal information.
These measures include:
Although we strive to protect your information, no system can guarantee absolute security.
Our Website may contain links to third-party websites.
We are not responsible for the privacy practices or content of those websites. We encourage users to review their privacy policies before providing personal information.
Depending upon your location, you may have the right to:
To exercise these rights, please contact us using the information below.
We may update this Privacy Policy periodically.
Changes become effective immediately upon posting the revised policy on this Website. The Effective Date at the top of this page indicates the most recent revision.
If you have questions regarding this Privacy Policy or wish to exercise your privacy rights, please contact Gut Check Books through the contact information provided on GutCheckBooks.com.
By using this Website, you acknowledge that you have read, understood, and agree to this Privacy Policy.